Welcome spring! The romantic style invades the new H&M campaign (and we love it)

Spring has arrived (finally) and flowers, light fabrics such as chiffon and pastel colors have returned to the scene with more force than ever in the new H&M catalog for the season Spring-Summer 2017. With the romantic style and bucolic touches as a flag, the Taylor Hill models and Frederikke Sophie give life to the new creations of the Swedish chain and transmit serenity and good vibes.

Under the command of Mikael Janssen after the objectives, Taylor hill and Frederikke Sophie embody the vivid image of what could be today the protagonists of The Suicide Virgins by Jeffrey Eugenides and the Sofia Coppola movie inspired by this literary work.

As for the designs, loose silhouettes and vaporous fabrics are the leitmotiv of the H&M catalog. The color palette swims among the pastel shadesblue and nude mainly, and the green khaki, which acts as a jarring note and brings claw and strength to the designs.

The childish style is seen in dresses and skirts, which decorated with Floral prints and details of frills create an affable image, sweet and aligned with the dolce far niente.

He crop top of lace in mint green or the dress made in embroidered chiffon with floral patterns are some of the must haves from the collection and the pieces with more points to hang the poster of sold out Just step on the stores. Do not think twice and take note of the proposals of H&M and run for them before they run out!

See full gallery »H&M Spring-Summer 2017 catalog (6 photos)

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